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After eight-straight months of leading the pack, FanDuel Sportsbookand its partner Meadowlands Racetrack haven’t looked back.
The latest numbers from the New Jersey Division of Gaming Enforcement continue the same story: FanDuel is once again No. 1 by a wide margin.
Land-based partner Meadowlands reported $4,382,043 in revenue, $1,656,449 of which came from retail. The mobile take of $2,725,594 is attributed mostly to the market leader but does includePointsBet Sportsbook.
Since claiming the top spot in November 2018, FanDuel and the Meadowlands have enjoyed a robust market share.
But back in the early days of NJ sports betting, DraftKings Sportsbook was the book to beat thanks to a one-month head start. How did FanDuel outpace its daily fantasy sports competitor, not to mention the rest of the market?
There are obvious reasons, but the more subtle decisions that FanDuel made in its first year are definitely worth mentioning.
FanDuel targets offshore market
FanDuel is clearly one of the early success stories.
Since launching retail operations (July 14, 2018) and mobile (Sept. 1, 2018), the company has spent the majority of the time ahead of the 13 competingsportsbook apps in NJ and nineadditional retail operators.
Kip Levin, president and COO of FanDuel Group, said the company is obviously thrilled with the result. And he is talking about the market as a whole.
“It’s really exciting to see it within one year and to get to the scale and volume that you see in Nevada where it obviously has been in exitstance for a long time. From our standpoint, it has certainly grown a lot faster and been a lot bigger than our initial expectations.”
Prior to launching, the team was well aware of the existing market — the illegal offshore one. It was those operators that they viewed as the competition, and what they built the game plan around.
More specifically, Levin said, putting out a compelling product was key. They combined it with an informativecustomer service approach in hopes of moving people away from the offshore sites.
Offering more markets and bet types than other NJ operators has certainly attracted customers, too. So have promotions and bonuses.
“We are trying to do things that people in the US have never seen before,” said Levin. “… Exciting, fun promotions have helped us really establish ourselves as a leader in the market.”
Women’s World Cup and early payouts
Some promotions have included early payouts on futures. The most recent example was rewarding customers who wagered on the US women’s soccer team winning the World Cup. Winnings were paid out prior to the quarterfinal round.
Win or lose against France, the #USWNT are champions at our book 🏆
That's because we're paying out all online and mobile futures bets TODAY on Team USA to win the #FIFAWWC
Full details: https://t.co/OpjWGafqRnpic.twitter.com/nsocD4KSOR
— FanDuel Sportsbook (@FDSportsbook) June 28, 2019
Team USA went on to knock off France, England and the Netherlands to bring the trophy back stateside. But the early payout has become a sort of a surprise tradition at FanDuel.
In December 2018, FanDuel paid out Alabama bets early for the College Football Playoffs, even though the Crimson Tide had yet to reach the playoffs officially. (Clemson ended up the winner in that bout.)
Of course, women’s team sports do not come close to matching the handle the NFL, NCAA Tournament and NBA generate.
However, this year’s tournament drew huge betting numbers. Levin did not have a specific numbers breakdown, but it was still historic.
He said the semifinal game against England drew the biggest handle to date in terms of women’s team sports. The championship game had the second-largest handle.
“Look across our global businesses, the Women’s World Cup was the biggest women’s event in terms of total betting handle in the history of Paddy Power Betfair (now Flutter Entertainment).
“It was really exciting to see the interest in that, and it definitely exceeded everybody’s expectations. It obviously speaks volumes.”
Staying at the top of a growing market
Like Team USA, being the current champs is not a guarantee for future dominance. Look what happened to the Golden State Warriors in this year’s NBA Finals.
But FanDuel does have one rather large advantage, at least for now. Unlike the sportsbooks affiliated with Atlantic City casinos, FanDuel’s close proximity to New York City continues to be a huge win on the retail end.
During football season, for example, FanDuel at the Meadowlands stayed busy each weekend. The space had Super Bowl parties in February, too.
“It certainly has exceeded our expectations in terms of the volume and size of it,” Levin said. “It is already up there, if not bigger than, the top sportsbooks in Las Vegas.”
The company also is in the unique position of having four different verticals that lead to valuable cross-selling opportunities. The others are:
- FanDuel DFS
- TVG (horse betting)
The long-term plan is to have those accounts synched together with the sportsbook platform. That remains a work in progress.
For now, the focus is on “making sure we feel really good about the product we have on the market.”
“Customer experience and innovation is really how we will do it and hope to stay in the spot that we are in,” Levin said.
NJ paving the way for PA and NY
Going forward, New Jersey will serve as the foundation to FanDuel’s bigger US sports betting plans.
The company will hopefully launch its PA online sportsbook sometime before football season to complement its FanDuel Sportsbook at Valley Forge Casino.
And New York retail sportsbooks will open this month. In fact, FanDuel is setting up operations at Tioga Downs with plans to open its doors by the end of the week.
But neither of the neighboring jurisdictions got up and running as quickly as the Garden State. The first year of NJ online sports betting activity, however, provided some valuable lessons.
Fanduel Meadowlands Nj
From a mobile perspective, Levin said FanDuel will be launching in Pennsylvania with a “pretty strong playbook that should set us up well.”
Retail wise, FanDuel has the bodies to get things up and running rather smoothly. We are talking about an international company with more than 600 locations throughout the United Kingdom and Ireland. These are employees with “real retail” experience.
“We’ve got a team that has got their legs under them and is working on retail locations,” said Levin.
“We are all systems go on retail. Having a much bigger team has been very beneficial for us … (But) not everything is going to be like the Meadowlands for sure.”
FanDuel Sportsbook NJ Review
FanDuel debuted in 2009 as an online fantasy sports betting site, operating from and licensed in the U.S. Its success in that market has seen it grow to become the second largest daily fantasy sports service in the U.S. and prompted its interest in parlaying that prowess into the realm of real-world sports betting. This latter move followed the decision of the Supreme Court in 2016 that opened up the U.S. for legal sports betting, and FanDuel New Jersey quickly capitalized on that newfound freedom to establish its online sportsbook. Its success in this new environment attracted the interest of one of Europe’s largest online bookmaking groups, and in 2018 the company was acquired by the mighty Paddy Power Betfair.
Welcome Bonus & Promotions
$500 Risk Free Bet
Bonus Key Qualifying Criteria: FanDuel Sports New Jersey Sign Up Offers – $500 Risk Free Bet – +21 Only, New Sportsbook Customers Only. Get up to a $500 refund in site credit if you lose your first bet! (Refund within 72hrs). Your first bet will qualify (If you have multiple selections on one betslip, it will the first selection you made). USA, NJ Only. Register from anywhere. Playable in NJ only. Eligibility restrictions apply, See website for details.
USA Sports Betting Licence
FanDuel New Jersey Sportsbook has a sports betting licence from the New Jersey Division of Gaming Enforcement (NJ DGE). FanDuel Sportsbook NJ has a partnership with Meadowlands Racetrack in New Jersey that allows it to offer NJ sports betting.
To play at FanDuel Sportsbook NJ, you must be located within the state lines of New Jersey. You do not have to live in New Jersey you simply have to be inside NJ to wager at FanDuel Sportsbook.
You may still access your account while outside of an allowed jurisdiction, but you will be unable to place a bet. If you live in a state where sports betting is not permitted, you can sign up to receive updates on the status of legislation and ways you can help bring sports betting to your state. You must be physically located in New Jersey to place a bet.
Betting Markets
FanDuel New Jersey Sportsbook has over many sports sections covering most sporting events that are happening around the globe 24/7.
FanDuel New Jersey Sportsbook odds are renowned.
FanDuel Sportsbook Stats and Form
FanDuel Sportsbook provides a packed stats package including match previews and articles.
Fanduel Nj Hours
Extras & Features
FanDuel Sportsbook NJ Live Betting
See FanDuel Sportsbook site for details on FanDuel Sportsbook Live Betting.
Layout & Usability
FanDuel has clearly taken advantage of its relatively recent entry into sportsbook betting to create a site that follows some of the best design practices of European-based sportsbooks. This is a very clean and easy site to navigate, particularly if you’re coming to online sportsbook betting for the first time. For complete novices, FanDuel lays on its Sports Betting Training Camp page that gives a neat introduction to the basic betting propositions of its straight, parlay and teaser options, including examples to illustrate the distinctions.
At the time of the review, FanDuel had plenty to appeal to U.S. sports fans covering basketball, boxing, football, golf, hockey, MMA soccer and tennis. However we do hope, in time, its acquisition by Paddy Power Betfair will open this up to the wider universe of sports betting our European neighbors get to indulge!
Interaction with the service is extremely user friendly, from a simply registration process to a highly intuitive integrated betslip window that lets you easily compile, edit and place bets under Standard, Teaser and Round Robin categories. The main desktop site also plays nicely when loaded into mobile device browsers too, but for additional convenience FanDuel also offers native iOS and Android apps that offer pretty much all the functionality of the main site.
Mobile & Tablet
FanDuel New Jersey Sportsbook offers an iOS app and an Android app but it’s just as easy to play on your Smartphone’s browser.
Payment Methods
Deposit Methods Include: Visa, Mastercard, PayNearMe, PayPal and Bank Transfer
Withdrawal Methods Include: Visa, Mastercard, PayPal and Bank Transfer
Customer Support
FanDuel New Jersey Sportsbook offers excellent 24/7 support, 7 days a week. FanDuel uses Live Chat, Email, Phone and Post.
Verdict
Nj Fanduel News
FanDuel has certainly created a strong proposition for U.S. bettors with its sportsbook. This is a very smart and simple service to use, with decent promotions sweetening the deal of signing up to do your online wagering here. Better yet we foresees that the company’s acquisition by Paddy Power Betfair can only mean interesting developments in the breadth and depth of its offers, so it has a future that could well see it become as dominant in U.S. online sports betting as it currently is in Fantasy Sports.